Book Poster Promotion.

These photos were taken in Leeds train station and show really good examples of book promotion.

The image above shows a poster that is very much about just the book itself, using quotes from publications to highlight it further. However in quite a small print there's the web address for Waterstones bookshop, so not only is the poster promotion for a book but also the shop its sold in.

The example above for the 'blood line' is slightly different to the one above as it is just promoting the book. There's no reference to a bookshop this time! Everything is very bold within this poster by just using a limited colour palette to do this. The main focus is the book image been central to the poster design along with the bold type to create a poster with impact.

The poster above again promotes both book store and the book itself, but this time 'Waterstones' is in a much bolder type. I feel this one lacks impact but is simply just the book and a black background, simple and straightforward.

Penguin Book Covers:

These are great examples of how well just using two colours work on a book cover, one reason for this is it cuts cost down when taken to print but its just so simple and it works.

Book Box Set.

This is a very plain example for a box set, but its the neat style that gives it quality and the indents make it easier to get the books out. This is maybe something that I could consider within my designs for the box set I'm making.

Just So Book Covers

These are just a couple of book covers for the Just So Stories, I selected these example as they show how simple illustrations and colour work so well. The yellow book cover works as its striking with colour and bold with the image of a paw print.

Penguin Classics team up with (RED)

These book covers work really well and go beyond the normal boundaries of the penguin format. In particular the illustrative fonts used for most of the covers work and the limited colour palette.

The dracula book cover is really different from what you would normally find on a cover of that genre, which is usually gothic related imagery.

As with the cover below its really something you would not expect to see on a penguin book! but as a whole its really eyecatching, as theres a lot going on which makes it more interesting. But one thing that is the same throughout the book series is the band of colour running along the bottom of the front covers (which is very distinctively penguin)

All found on: www.creativereview.co.uk/cr-blog

Waterstones Bookshop:

The book above is part of the whole series of children's classic's that were redesigned in 2008 as part of this series each book featured a repeating pattern of a certain image from the book. For this book it colours really relate well to the theme of the imagery and the content of the book itself. Its also to a high quality finish, however due that it is more expensive.

This book cover is quite unique and to me it looks unfinished but i guess its meant to be like that.Nice and simple.
The book cover above have a real letterpress feel to them and the one on the left is also blind embossed as well (this might not be clear in the photo?!?!) Which is a really nice simple effect to create impact with. The colour scheme is quite bland tho just using neutral tones but it was the type that caught my eye, the whole series of books are of a similar layout and all use just typography.

The series of books above, work really well as a set with the use of colour as it creates impact on the shelf.

The Alice book cover uses the process of a spot varnish to make the book more appealing and just highlights the the title of the book the author and the actual boarder around the book itself. This is a really nice method used within book design and is something I could consider using within my book series.

This is a book cover that caught my eye. Its a nice style of illustration and only uses black,white and pink within the cover. In doing so I think this cover really stands out from the rest. The only thing different to it that there is no blurb on the back of the book, which then means there is more room for more illustration.

A Fraction of the whole by Nathan Burton.

Jules Verne Series.

For the around the world in 80 days book cover, it has a more interactive use which is different from normal book jackets. The actual cover of the book takes two forms one as that actual book cover underneath and a detachable sleeve for the front which includes a multi-choice spinning wheel.

The Journey to the Center of the Earth book cover also has to ways to view the cover one takes form as an illustrated acetate dust jacket, which when removed reveals another layer to the book covers image.

For the 20,000 leagues under the sea book cover, it uses a smaller dust jacket that when removed it reveals different imagery underneath. This works really well and adds more depth to cover creating the option of two different covers.


The last book in the series uses a pulled down mechanism to reveal the imagery underneath without having to remove the whole dust jacket. This adds to the interactivity of the book itself and isn't just a plain book but something that interesting to keep on the shelf.

Each book keeps to a themed colour scheme and in doing so makes it seem more of a collection. Having both a dust jacket and a different book cover underneath gives the book a bit more depth and interactivity to it, which is something I could take in to account within my set of books.

Rest, Relax, Read Series by Mike Burton.

This set of books is packaged really well and is something that I'm going to consider within my book series.

The promotional posters also work really well to and have instant impact with the use of colour and quotes from the books. Again this is something I will consider for my book promotion!

Icoeye

This is quite an interesting method of including a bookmark into the design of the book cover. The idea is that the bookmark comes with the book when purchasing it so that it completes the front cover. The imagery used within the covers are kept quite simple using the same typeface but changing the scale of it. The books work well as a set but are only complete if the bookmark it used!

The Spook House Book Cover.

This is a really nice example of blind embossing. It works really well for the theme of the book and gives the cover a more tactile effect. Its a simple effect to use and is seen on quite a lot of book design.

Puffin Classics Sets of Books.

The way these books are packaged make them more suited for being a present for someone. The three books within the set are part of the puffin classics range which have been split down into the themes of the books. This is quite an effective method to package books to be sol as a set.

Alice in Wonderland Book Covers.

Within this collection of book covers, I feel that the ones that create more impact are the ones that just use the simple outline shapes and silhouettes. Using color is also a method that highlights the book cover.

More stamps...

More book cover from David Pearson...

Lovely use of a limited colour palette throughout the great ideas series, using different illustration styles to highlight the different books.

The book cover below works really well just using type alone, as his creates high impact within the design.

White's Books.

Illustration by: Petra Borner.
This style of illustration creates lots of impact for a book cover, really bold and simple use of imagery across the whole cover.

Illustration by: Stanley Donwood.
This cover design is so distinctively illustration by Donwood using the printing technique of lino-printing, which produces impact with the use of just line quality only. The colour within this cover again creates more impact as it work well with just the use of limited colour.

Illustration by: Joe McLaren.
Simple use of colour and quite a busy style of illustration for the cover.

Overall the set works really well even though each book cover has been illustrated by a different designer. They work so well because of the simple use of colour and the same layout throughout the series.

Popular Classics Relaunch by David Pearson.

Really simple yet effective book cover design. These were all printed on to recyclable newsprint which is good to see consideration of sustainable materials.

Penguin By Design - Phil Baines.