



I have decided to change my original idea from just creating an a5 publication and instead I am now creating 8 individual booklets with a hot dog fold, to open out as a poster with an appropriate quote.below is an example of the poster...
Inside the booklet...
I have kept the layout quite simple as I think it works better this way so that I can have images aswell which will all be mono tone.
For my design context book I knew i wanted to create a publication and these are some of the formats that i have been looking at...
All three books would be bound together with a paper belly band.
above is of a similar format to the ones above but having all the layouts bound within one booklet rather than three separate ones.
After the crit on Wednesday it was suggested to me that I should look at more example of layout, as the layouts I have so far aren't working. So from looking at other examples I came across a layout using lines to join up the questions to the answers. I think the use of colour is definitely needed or perhaps the use of a coloured stock maybe.



'Generally speaking books on special print processes fall into one of two categories. The first showcases the processes but keeps the secrets of the practicalities to itself—perpetuating the irritating myth that average ideas can be transformed into good design by the use of one special process and some fancy stock. The second type is the PRODUCTION MANUAL, digitally printed on 60 gsm rubbish that might have an 8 page colour section in the middle if you are lucky.


How does your background influence your work?
I was born in the north of Israel in 1973. Israel was a young country with lots of influence from the Bauhaus school. The architecture had a lot of squares and straight lines. But there is also something else about Israel. There was the spirit of improvisation, in terms of how people create things, recycling and using ready-made.
Nevertheless it was quite sleepy and I didn’t want to stay there. Around my house there were original paintings. My mother was quite illustrative and playful. For example she made the handle of the toilet into a [silhouette of a] duck. We also had Hello Kitty things around the house.
Before I came to London I studied Hebrew typography. I was trained as a typographer, not as a illustrator. And of course there was no great demand in London for a Hebrew typographer. In my [current] work, I have typography influence. It’s like working with the elements of a letter. It’s coming to this idea, no nonsense, monumental shape.
How do you describe your work?
Sometimes I would say visual communication. It is not exactly graphic design and not exactly illustration. I make brief illuminations. Putting light on the subjects and developing subjects is classic illustration. But it looks like graphic design. What I’m doing exactly, is part characterture and part politics. It is about the subjects. I’m a visual comedian, a graphic comedian. It is in a sense, less and less graphic design and more illustration. It needs to be funny. It needs to bring a smile. This kind of emotion is very important.
How did you come to develop this style?
I’m attracted to actors that don’t use words. Maybe it is because I come from a foreign country and I have to do a lot of non-verbal communication. Comedy really influences me. I admire silent films because they have the ability to make people laugh without saying any words, basically doing visual things without talking. My work is like a comedy dialogue, short jokes, short stories. It quite similar to comedy in that it ends with a punch line.
How long does it take you?
It can take a couple of weeks or a day. It is different with different projects. Portraits are challenging. It is a struggle to find the right ideas. For me the idea has to comes first.
What is your working process?
I do a lot of drawings. I have more than 60 sketch books. The sketch book is part of me, a on-going diary. When I go to the computer I already know what I’m doing. Almost all the conceptualizing is done.
Where do you find inspiration for your work?
I like doing drawings in the Underground Tube. Sitting on the Tube is like a gallery of people of different faces. Everyone capitulated in one line and they change all the time. I also look where many people don’t look. For example things on the floor. A lot of things happen on the floor. I look at negative spaces. I would look at the space between two cars, instead of the cars. In a sense I’m always looking and getting all the wrong information.
I really like Highgate woods, this is actually part of my routine. In the morning I’m in the woods for a couple of hours a day. I try not to sit on the same bench. I need to find new benches so I can surprise myself.
Are there any guidelines you live by as a illustrator or can give to other artists?
Find your own thing and find your inner voice. If it suites you, really give shape to it. It a journey. Don’t be fascinated by what everyone else is doing. When people are always changing their styles they are not faithful to who they are. I can do a lot of things but I don’t.
Also think a lot. Think hard before you start to do something. I spend more time thinking than illustrating. I need to surprise myself with good ideas and not just illustrate beautiful pictures.
Upcoming plans for this year?
On Feb 16th, a new “What’s Up with Illustration 2″ Exhibition opens at the Mauger Modern Art gallery in Bath, UK. I also have a solo exhibition in April at KK Outlet, called Bitter Sweet.